A Sony e a AT&T devem lançar um sistema de cinema on demand. Alguns títulos serão dispoibilizados para baixar nos celulares em sua versão integral. Muito parecido com o que o iTunes permite hoje usando o iPhone ou alguns modelos de iPod... Agora, como vcs podem observar o nome diz Mobile TV Movies !!!!!!
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Sony Launches Full-Length Mobile TV Movies
Jennifer LeClaire, newsfactor.com
Tue Apr 1, 4:20 PM ET
Sony Pictures is gearing up for full-length movies on AT&T mobile phones. The movie giant on Monday launched PIX, a domestic network for mobile phones that will let viewers watch selections from the studio's library.
Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics, the new service will include a catalog of movies across all genres. The films will be accompanied by added-value material. Titles will be available for up to one month, with films added weekly. Some of the first titles to be offered include Bugsy, Ghostbusters, The Karate Kid, and Stand By Me. Subscribers of AT&T Mobile TV, launching in May, will be the first with access to PIX.
"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president of mobile entertainment for Sony Pictures Television. "With an incredible library of quality Hollywood hits, it's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT's distinctive portfolio of mobile games and video."
Getting Off the Couch
Sony is reportedly in talks with other U.S. carriers to offer PIX, but did not give details about which other companies might be picking up the service. The pricing models for the new network have not been announced, though analysts said individual carriers will likely set their own pricing schemes. Some carriers may choose to offer PIX free with an ad-supported model. Others could choose to charge per movie.
A longtime concern with mobile TV has been the size of the screens. According to William Ho, a wireless services analyst at Current Analysis, handset makers are working to develop devices with larger screens that offer clearer images. Even so, he cautioned, mobile TV appeals to a different audience than the typical couch-potato viewer.
"Get the being-on-a-couch thing out of your head. You are in an airport. You are killing time between your kids' soccer games. In those cases, mobile movies could be compelling," Ho said. "If you are really busy, you won't go out of your way to watch mobile TV. But if you have time for it, you could jump into a movie."
Jumping into the Future
Jumping in may be an issue for some consumers, though. Sony is taking a broadcast TV-schedule approach with PIX. That means consumers may or may not get stuck in the airport at a time when a movie they want to watch is just beginning. It takes an astute user, Ho noted, to jump into a movie he or she has never seen and pick up the plot in midstream. Sony may, however, be moving to an on-demand model in the future, according to news reports.
"Mobile TV is the direction we're heading," Ho said. "I was talking to Qualcomm. They look at it as akin to the adoption of cable. In the old days, everyone was watching broadcast TV with rabbit ears, and then cable came along and showed that people will pay for programming. In the case of mobile TV, the paid model comes first, and the free will come later."
